Bollywood actress Yami Gautam has raised a strong voice against a troubling trend in the film industry, calling out the ‘paid hype’ culture where money is allegedly used to create artificial buzz or suppress negative reviews. Actor Hrithik Roshan also supported her views, emphasizing the importance of honest opinions and journalistic freedom in cinema.
Yami Gautam Speaks Out Against Extortion in Bollywood
In a candid statement, Yami Gautam addressed a growing issue she has long observed in the film industry. She explained,
“There is something I’ve been wanting to express for a long time, and today feels like the right moment. Paying individuals or platforms to generate forced hype or prevent negative reviews is nothing but extortion disguised as marketing.”
Yami referred to this practice as a “plague” that could threaten the future of Indian cinema if it becomes normalized. She urged producers, directors, and actors to unite and put an end to such manipulative practices before it irreversibly damages the industry.
Hrithik Roshan Supports Honest Feedback
Bollywood superstar Hrithik Roshan responded to Yami’s post, appreciating her courage and stressing the impact of manufactured hype on journalistic integrity and cinema’s authenticity. He wrote:
“The golden thing that gets lost is the journalist’s true voice. Only genuine opinions have the potential to help filmmakers grow and improve.”
Hrithik highlighted that artificial hype not only limits a journalist’s freedom but also deprives filmmakers of honest feedback, which is essential for creative growth and professional satisfaction.
A Call for Unity in Bollywood
Yami emphasized that her message comes both as an actor and as the wife of a filmmaker, noting the immense effort poured into projects like Aditya Dhar’s ‘Dhurandhar’. She called for collective responsibility in the industry, urging Bollywood to protect its creative environment.
She also pointed to the example of southern film industries, where solidarity and transparency help sustain artistic integrity and genuine audience connection.
Upcoming Work and Career Note
Yami Gautam and Hrithik Roshan, who previously shared the screen in ‘Kaabil’, continue to support each other professionally while advocating for a transparent and ethical film industry.
